Hollywood’s Latest Marketing Go-To: Newly Launched Heads in the Sky Drones Agency

Look up. That’s where Kevin Prince and Michelle Ritorto found the inspiration to launch their new agency, a creative drone show firm dedicated to creative marketing and storytelling in the sky. It’s called Heads in the Sky Drones, aka HITS Drones.

The agency strategizes, concepts, collaborates and executes premium drone shows with Hollywood brands and talent. It also provides the “Drone Zone,” a revolving red carpet and event drone content capture service as a way to connect fans and celebrities, similar to a glam cam. HITS Drones launched a few months back and has already built up a stable of clients like Netflix, Amazon MGM Studios, Sony Pictures, ABC and Cinespia.

Its work has been featured at major events including the Netflix premiere of Jennifer Lopez’s Atlas, Amazon MGM’s Challengers, Sony’s Fly Me to the Moon starring Scarlett Johansson and Channing Tatum, the Harry Potter-themed Cinespia finale and ABC’s The Bachelor. In another Netflix collaboration, HITS Drones launched 1,700 drones in six separate locations to help pump the streamer’s recent Netflix is a Joke Festival. The agency said it works in partnership with drone show vendor, Skyworx.

“The night sky is a blank canvas for storytellers and marketers filled with untapped real estate to ignite fandoms, generate headlines and stop you in your tracks,” Prince explained in a statement. “It’s rare to witness innovative marketing at night and following our first show with the Grammys, I knew we had to start this creative agency. It’s a dream to partner with Michelle, the best producer in the business, and supercharge our capabilities to create emotional moments — not just logos — for brands.”

Added Ritorto: “Bringing breakthrough ideas to life is a personal and professional joy of mine that I’ve been fortunate enough to call a career. I’m excited to join forces with Kevin to infuse creative vision and strategy into immersive drone performances that captivate audiences worldwide.”

Prince arrived at HITS Drones following four years at Netflix where he focused on building up the streamer’s social media and marketing team. He worked on campaigns for Queer Eye, My Next Guest Needs No Introduction with David Letterman, Get Organized with the Home Edit, The Goop Lab with Gwyneth Paltrow, Tidying Up with Marie Kondo, and more. Prince’s resume also includes stints at CBS This Morning and Gawker Media. He cut his teeth in the industry as a page at NBC, after which time he segued into booking at MSNBC.

Ritorto spent five years at entertainment marketing production agency HSTL Prods., producing campaigns and events for such shows as Netflix’s Bridgerton, Wednesday, Emily in Paris, Cobra Kai, Firefly Lane and Umbrella Academy, Showtime’s The L Word, Apple TV+’s Dark Matter, Peacock’s Queer as Folk, Saved by the Bell, Bust Down and more. She started her career in fashion in New York where she produced events and campaigns for Original Penguin and retailer Jeffrey.

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